California Reverse Mortgage Rebrands As Generation Mortgage

California Reverse Mortgage Co., a nationwide retailer and wholesaler of reverse mortgages, has completed its rebranding as Generation Mortgage Co. The company's CEO, Joe Morris, calls the move important, saying it introduces the company into one of the U.S.' largest residential markets.

‘Bringing California Reverse Mortgage into our family allowed us to enter the California market with the very best team in place," Morris comments. "We look forward to building upon our past successes and moving forward as Generation Mortgage."

SOURCE: Generation Mortgage

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