Electronic Ink, an international technology design consultancy, is formally pursuing opportunities in the mortgage lending and servicing industries.
The Philadelphia-based company says it can help lenders and servicers realize better return on their technology investments through user-focused design implementation and consulting.
Electronic Ink, which has worked with brands in the energy, financial services, healthcare, media and government sectors for close to 20 years, has added mortgage technology veteran Michael Blair to help guide the company's efforts in the mortgage space. Blair is the former founder and president of TrueClose, a privately held company in Pittsburgh that offers a Web-based loan management platform.
"Historically, user interface design has been neglected in the software development process, and that is especially true within the mortgage industry," says Blair, vice president of business development with Electronic Ink. "As a result, 60 percent of software projects typically fail, 40 percent never finish and 20 percent finish, but fail to launch. The rapid pace at which the mortgage industry is consolidating often forces organizations to combine disparate systems, with the end result being a confusing, underutilized system that frustrates employees and borrowers, and requires additional support and training."
Electronic Ink describes its design process as four-pronged, including definition, exploration, refinement and implementation, conducted by teams specializing in business analytics, human factors, design and technology. This approach positions Electronic Ink to provide unbiased counsel relative to enhancement of existing legacy technology or selection and implementation of new technologies, the company says.
SOURCE: Electronic Ink