Leads360 And Calyx Partner On Product Integration

60 Inc. and Calyx Software have interfaced to provide a bi-directional integration between their products. Leads360 has leveraged the Point Software Development Kit to create the interface, through which mutual clients of Leads360 and Calyx will benefit from real-time synchronization of leads and automated updating of conversion data on a nightly basis, according to the companies. ‘This integration allows users to manage some fairly complex activities quite simply,’ says Dennis Boggs, Calyx Software's senior vice president of business development. "Previously, it was a challenge for Point users to purchase leads from a variety of sources and efficiently perform analytics and manage each source. It's really exciting that we have so tightly integrated this service into Point." As part of accelerating the sales process, the new Leads360-Point bi-directional integration will allow mortgage professionals to convert more qualified leads without manual data entry. Calyx users will also be able to maintain complete visibility over all of their leads and marketing channels to ensure that every lead receives due attention and poor-performing marketing sources can be identified and eliminated, the companies say. SOURCES: Leads360, Calyx S


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