Lender Renamed As Embrace Home Loans

Newport, R.I.-based Advanced Financial Services has rebranded itself as Embrace Home Loans. The company, founded in 1983, is a direct lender for Fannie Mae and Freddie Mac, approved by the Federal Housing Administration and the Department of Veterans Affairs, and an issuer for Ginnie Mae.

‘We now find ourselves in an enviable position, with many opportunities for future growth, but our name hasn't kept pace with that growth," says Kurt Noyce, president. "We have not been available in all markets, and we're easily confused with many other financial services companies. So, we decided to make a change with a name that defines not only what we do, but also what we care about."

SOURCE: Embrace Home Loans


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