Mortech, a mortgage technology software company specializing in daily pricing, product decisioning and lead management, has announced a strategic relationship with Google.
As Google rolls out its new AdWords Comparison Ads feature, which allows consumers to shop for and compare mortgages, Mortech will enable participating lenders to list instant mortgage rate quotes.
Mortech says its technology allows lenders to display accurate price quotes to consumers, create business lead assignment rules, as well as track and manage their Google prospects.
‘From day one, it's been Mortech's goal to connect consumers with reliable lenders," says Mortech's president, Don Kracl. "This strategic development by Google literally underscores that goal. To say we're excited to officially share the news of our collaboration with Google is an understatement."