NAI Global, a network of commercial real estate firms, has launched the Commercial Property PowerSale, a part of the company's Accelerated Marketing Program created to help property owners and financial institutions dispose of troubled real estate assets.
The program will employ a variety of accelerated marketing techniques that the company says have proven effective in previous economic cycles, when traditional sales channels were gridlocked. Property owners will have the option of offering their property for sale via a series of live online auctions, sealed bids or a combination of the two formats.
Properties in the Commercial Property PowerSale benefit from an aggressive marketing campaign that includes a direct global sales force, while leveraging the scale of a portfolio marketing strategy with focused print, broadcast and electronic advertising, and a direct-to-buyer outreach to more than 175,000 active buyers, NAI Global says.
NAI Global's Accelerated Marketing Program is an offshoot of the company's Asset Optimization Program, which aligns an array of services to help banks and financial institutions identify, manage and resolve problems in their real estate portfolios. The program is open to both private and institutional owners and will include the sale of both commercial real estate equity and loans.
Sellers may submit an individual asset or an entire portfolio, and property types will include office, industrial, retail, hospitality and multifamily properties, residential subdivisions and land for development. Both performing and nonperforming commercial real estate loans may also be offered for sale.
SOURCE: NAI Global