Survey: Men And Women Share Similar Home-Buying Strategies

11177_forsale Survey: Men And Women Share Similar Home-Buying Strategies Lifestyle requirements and gut feelings play a significant role in how men and women decide on home buying, according to a new survey released by Coldwell Banker Real Estate.

In a poll of 1,000 men and women, Coldwell Banker found that 28% of women and 25% of men put more emphasis on their feelings about a home than they do on the layout, square footage or price. The majority of women (62%) and men (61%) also know within the first visit if the home is right for them.

The survey also found that 54% of respondents between the ages of 18 and 44 said that the major financial decisions involving a couple are mutual, compared to 60% for those between 45 and 54, and 70% for people over 55.

As for those who already purchased a home, 45% of those over 55 say they were very happy with their home "just the way it is," compared to 25% for those between 18 and 44.

‘A home is more than square footage and the number of bedrooms and bathrooms, and this survey shows just how much emotion can play a role in home buying process,’ says Jessica Edwards, consumer specialist at Coldwell Banker Real Estate. ‘When two people are looking for a home together, there are many considerations to take into account. Of course, price and layout matter, but 'feeling at home' is an important factor.’


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