Yahoo! Real Estate, Zillow Partner

Real Estate and Zillow have formed an exclusive partnership under which Zillow will power all for-sale listings on Yahoo! Real Estate. Zillow and Yahoo! Real Estate had the second- and third-largest number of unique visitors in the real estate category in May, according to marketing research firm comScore. Once the integration of Zillow's more than 4 million for-sale listings is complete, home shoppers using Yahoo! Real Estate will continue to search for homes by geography, price and other criteria. The financial terms of the partnership were not disclosed. Although the partnership is expected to go into effect later this year, the companies say they are immediately coordinating sales efforts for the advertising network. ‘This new partnership between Zillow and Yahoo! Real Estate creates the opportunity for agents and brokers to reach one of the largest audiences of homebuyers online when they list a home or purchase an ad,’ says Spencer Rascoff, Zillow's chief operating offeicer. SOURCES: [link=]Zillow[/link], [link=]Yahoo!


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