Wholesale mortgage lender Homepoint has debuted Amplify, its new service model that combines localized support with Homepoint’s national platform for mortgage brokers.
Under this new model, Homepoint will form regional support teams aligned with Homepoint’s six regions: Central, Northeast, Northwest, South, Southeast and Southwest. Each region will have designated teams of loan coordinators, underwriters, closers and loan funders paired with account executives that already service broker partners in those respective areas.
By organizing its operations and sales regionally, Homepoint says it will provide brokers with an intimate partnership arrangement with designated specialists that gives a “small lender” feel with the technology, resources and capabilities of a large lender.
“With Homepoint Amplify, we are transitioning into a service model that enables our broker partners to more closely connect with our experienced operations and sales personnel to win more business in this purchase market,” says Phil Shoemaker, president of originations at Homepoint. “We’re one of the largest wholesale mortgage lenders in the country, but brokers will benefit from the more personable communication and collaboration that stems from the small-lender feel that our new model will provide.”
