Tavant, LogRocket Enhance Lending Platform’s Data and Analytics Capabilities

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Tavant, a digital lending technology provider, is partnering with LogRocket, a data and analytics company, to enhance consumer lending experiences for American homebuyers.

Tavant’s AI-powered consumer lending platform – VΞLOX – provides differentiated, customer-centric lending experiences. These data and analytics enhancements enable mortgage providers to identify how their lending process can better satisfy borrowers’ unique expectations. With VΞLOX, they can configure changes that will improve customer engagement and increase conversion rates.

“Partnering with LogRocket enables us to understand customer journeys better and deliver customer-centric borrowing experiences,” says Abhinav Asthana, head of fintech product at Tavant. “Within VΞLOX, the data from LogRocket helps Tavant and our clients to identify key areas of friction and pain-points customers face today in the mortgage application process, important capabilities as we work towards our vision of hyper-personalized lending strategies.”

LogRocket offers frontend performance monitoring and product/UX analytics to help their partners improve their online experiences and continue to engage millions of active users daily.

“At LogRocket, we take pride in building software with the care and craftsmanship needed to deliver amazing user experiences for all of our trusted partners,” states Matthew Arbesfeld, CEO and co-founder at Logrocket. “Tavant’s consumer lending platform now has the tools it needs to track consumer behavior, monitor feature functionality, and holistically measure success.” VΞLOX’s workflows and 150+ third-party integrations allow customers to be more self-service and loan officers to close loans faster.

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