Mortgage industry veteran Doug Long recently joined AmeriFirst Home Mortgage, a division of AmeriFirst Financial Corp., as Southeast divisional president.
Previously, Long served as executive vice president for HomeBridge Financial Services, where he oversaw branch operations after HomeBridge acquired certain assets of Prospect Mortgage. He also served as president of national lending at Prospect, where he led a sales team of more than 800 originators and 200 branches.
Before joining Prospect, Long was the co-founder of Pinnacle Financial, where he helped establish Pinnacle as a top-50 lender.
In his new position, Long is charged with advancing AmeriFirst’s penetration of the Florida market.
He works from the independent community mortgage lender’s office in Winter Park, Fla.