Anthony Branda Joins Embrace Home Loans As Chief Data Officer

In an effort to improve the customer experience, Embrace Home Loans, operating in 46 states and Washington, D.C., has hired financial services industry veteran Anthony Branda as its chief data officer.

Branda has nearly 25 years of experience working in customer intelligence and analytics for the financial services industry. Previously, he held executive roles at several large-scale national financial services organizations, including AIG, Bank of America, Citibank, RBS Citizens and Wells Fargo.

Most recently, he served as CEO of, a full-service marketing and analytics consulting firm that worked with several digital lenders and universities. Prior to that, Branda was a chief analytics officer for Citibank North America’s Consumer Bank, where he oversaw the retail and mortgage analytics center of excellence, staffed by 100 marketing and analytics professionals in North America and India.

Branda also serves as an adjunct professor of digital marketing and customer intelligence at Pace University’s Lubin Graduate School of Business. Currently, he is pursuing a doctorate in business administration in marketing and analytics.

Branda will assist Embrace in developing a new data infrastructure with more intelligence and customer insights not only for better data decisioning, but also to better support its overall mission of providing exceptional service. In addition, he will create a digital nervous system to communicate digitally with customers and prospects, as well as provide marketing automation to drive more customer outreach and increase acquisitions.


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