Ardley, a provider of borrower-level mortgage intelligence, has launched Ardley OneLink, a universal entry point to the Ardley Intelligence Platform that enables lenders and servicers to instantly deliver Ardley-enabled custom loan offers to any qualified potential borrower.
Lenders and servicers can now offer hyper-customized loan offers, expanding access to non-mortgage clients and brand new borrower prospects, the firm says in a release.
Two of the biggest challenges mortgage lenders and servicers face in generating new originations include low borrower conversion rates with generic, non-personalized “rates-as-low-as” marketing and the inability to market directly to depository customers and brand new prospects who do not already hold a mortgage.
OneLink solves both problems by turning any touchpoint, from emails and websites to servicing communications, into a seamless gateway to Ardley Navigator.
Borrowers see real mortgage offers with real pricing, based on their individual data and the lender’s actual loan programs, in seconds.
“OneLink allows lenders and servicers to capture exponentially more of the warm, ready-to-transact borrowers already in their ecosystems – from depository clients to brand-new prospects,” says Nathan Den Herder, CEO of Ardley, in the release. “It delivers a white-labeled, universal experience that meets every borrower where they are, shows them what’s possible based on their real parameters, and drives higher conversions as a result.”