ATTOM Announces New Board Chairman and Two Key Promotions


Ana Flor has been promoted to chief people officer while Kara Taylor has been promoted to chief marketing officer at ATTOM, a curator of land, property and real estate data.

In addition, Ned Stringham has been appointed chairman of the board, effective immediately.

Flor’s promotion to chief people officer is a direct result of her influential leadership in developing and executing the company’s HR initiatives, which align with ATTOM’s overall objectives of fostering a positive workplace culture, attracting top talent, and ensuring the well-being and growth of employees.

Taylor’s promotion to chief marketing officer has resulted from her unique contributions and the important role she plays within the organization. She is responsible for shaping and executing the firm’s marketing strategies, while aligning them with sales and account management to help drive revenue growth.

Taylor’s abilities to excel at both strategy and hands-on tactical execution have proven beneficial in the proliferation of ATTOM’s data and solutions offerings, company brand development, and inorganic growth attained through acquisitions. She plays a crucial role in driving the company’s strategic vision, growth, and data expansion initiatives. 

Stringham is managing partner at 42 Ventures and is a recognized entrepreneur, business strategist and technology investor. He started 42 Ventures in 2006 after successfully selling SBI Group, a digital marketing and technology consulting firm which he co-founded in 1998 and then grew to nearly 1,000 employees with 13 offices across the U.S. and Europe.

Stringham guided SBI through the dot com bust acquiring several well know public firms including Lante, MarchFirst, Scient and Razorfish. By 2004, SBI had become the largest and most respected independent interactive marketing firm in North America. SBI was acquired by Aquantive, where Stringham joined the Board.

“We are pleased to welcome Ned Stringham to our board and eagerly anticipate the valuable insights and contributions he will bring,” says Rob Barber, CEO of ATTOM, in a release. “Ned brings the kind of forward-thinking and innovative tech-forward approach that ATTOM needs to stay at the forefront of the industry and continue delivering cutting-edge data and solutions to our clients.”

Notify of
Inline Feedbacks
View all comments