Big Purple Dot Hires Masana Noma-Weprin as Chief Product Officer


Masana Noma-Weprin has joined Big Purple Dot, provider of an ecosystem of mortgage marketing technologies, as chief product officer.

Noma-Weprin has been in the mortgage industry since 2008 and has worked as the vice president of marketing at Revolution Mortgage, TotalChoice Mortgage and Homeside Financial.

Noma-Weprin’s appointment comes as Big Purple Dot prepares to expand its recruiting platform.

As CPO, Noma-Weprin will oversee marketing, product enhancement and product development, including Big Purple Dot’s robust recruiting platform, which enables home lenders to identify, engage and recruit top loan originators. She’ll also manage enhancements to the platform’s customer relationship management functions.

“As we prepare to expand our industry-leading recruiting platform, it is important that we have a chief product officer who has a deep understanding of marketing and the mortgage industry,” says Roxana Davidoff, CEO of Big Purple Dot, in a release. “Not only was Masana the most qualified candidate for the position, but she also shares our values and passion for our mission to empower the mortgage industry to simplify the homebuying process. She is an excellent addition to the Big Purple Dot family.”

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