Lisa Gibbs recently joined Cherry Creek Mortgage as vice president of CRM technologies.
Gibbs brings a wealth of knowledge and experience to her new role, including over 20 years overseeing enterprise system implementations and driving transformational initiatives. She has helped several large companies adopt and leverage Salesforce and consolidate many different technology platforms into the Salesforce ecosystem.
Gibbs most recently served as chief strategy officer and principal at Dietrich Partners, a nationally recognized management consulting firm. She previously served as vice president of technology at Thomson Reuters.
In her new role with Cherry Creek Mortgage, the technology veteran will lead the company’s implementation of Salesforce, a market leading CRM system. She will also partner extensively with the company’s sales, marketing, operations, training and leadership teams to execute Cherry Creek’s mission and a roadmap for its CRM goals.
“My goal is to help remove barriers and enable teams to work more holistically, as well as provide originators with tools to optimize customer service and retention,” Gibbs says, in a release. “I am thrilled to be at a company like Cherry Creek with a reputation for delivering that kind of support.”