David Arnett has been promoted to chief marketing officer at Cherry Creek Mortgage, where he will continue to oversee the company’s brand while expanding its nationwide footprint.
Arnett has more than 20 years of marketing and graphic design experience – the past five at Cherry Creek. Prior to his promotion, Arnett served as the company’s creative director and later as vice president of marketing, overseeing all branding, marketing and communication efforts.
Arnett launched a new branding campaign for Cherry Creek Mortgage and added 16 family brands. His contributions include revolutionizing SEO efforts to position the company as #11 in overall mortgage search, maximizing brand reputation through over 12,000 online reviews, increasing Cherry Creek’s social presence with over 20,000 social media listings, and developing and launching TV and radio campaigns in six states and 14 cities.
“As we expand the Cherry Creek Mortgage footprint nationwide, we are also driving business through cutting-edge lead generating initiatives,” Arnett says in a release. “My goal in leadership is to create a culture of positivity, transparency, hard work, and innovation with an emphasis on the importance of collaboration, individuality, attention to detail, and professional growth.”