ClosingCorp, a leading provider of residential real estate closing cost data and technology for the mortgage and real estate services industries, has released a new analytics tool that gives providers of settlement services better insight into market penetration, pricing trends and market potential.
The new Price Trends Market Analyzer enables users to see their market share on national, state and county levels; benchmark pricing based on product type and geography, or compare pricing to that offered by the top and bottom providers in each market; and assess the addressable market for various products by evaluating volume and pricing trends on a national, state and county level.
“Our new analytics will help providers better understand how they stack up against competitors, how competitive their pricing is, whether they are ‘leaving money on the table’ and what geographical markets are the most attractive,” says Bob Jennings, CEO of ClosingCorp, in a release. “Armed with this information, our clients will be in a position to make smarter pricing and marketing decisions that can increase share and/or profitability.”
Jennings adds that the Price Trends Market Analyzer is the first of a series of data and analytical offerings that the company will be introducing in 2019.