Consumer Direct Mortgage Using Tavant For Digital Lending Platform


Consumer Direct Mortgage, a division of FirstBank with mortgage operations and financial centers throughout the Southeast, is using Tavant‘s AI-powered point-of-sale (POS) solution, FinXperience, for the rollout of a new digital mortgage platform.

FinXperience is a component of Tavant VΞLOX, an AI-powered digital lending suite of products.

Using this AI-driven POS, Consumer Direct Mortgage can close loans faster and at a lower cost while boosting overall customer experience, Tavant says in a release.

Importantly, the lender can now provide a differentiated borrower experience through a seamless integration of data-driven processes and personalized journeys with a suite of portals and companion mobile applications.

Tavant says with FinXperience, lenders are able to grow origination volumes by 2.5 times, improve pull-through rates by 25%, cut origination costs by 35% and reduce the average loan close time by 14 days.

“Tavant has been an outstanding technology partner in turning our vision into a reality,” says Jamie Thornton, director, online mortgage lending for FirstBank. “During our due diligence, they were the only provider that was able to adapt their product to our unique business model and in turn, build a platform that was tailored to our specific workflow and business processes. Together, we’ve launched a modern mortgage application platform that provides rate and cost transparency while reducing loan durations, providing an enhanced customer experience.”

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