To better align the company brand with its technology that makes the mortgage process easier and more economical for consumers, ConsumerDirect Mortgage, a division of FirstBank, is rebranding to Real Genius.
Along with the rebranding, the company is launching a modern mortgage application platform that provides rate and cost transparency while maintaining a personalized approach. The platform also provides customers with access to veteran mortgage professionals.
“Over the last decade, we have invested a significant amount of time and resources into developing technology for customers to make solid mortgage decisions while offering extremely competitive rates,” says Jamie Thornton, director of online mortgage lending for Real Genius, in a release.
“Since 2016, we’ve helped more than 51,000 families with their mortgage needs, lending more than $15 billion. With this rebrand, we wanted a name that spoke to our ability to provide immense value to customers by leveraging technology to reduce turn time and pass along savings, and Real Genius was a great fit. We’re the mortgage experts, but our customers are the geniuses.”
Thornton founded Real Genius in 2012 as ConsumerDirect Mortgage. The company was acquired by FirstBank in 2013.
Over the last 10 years, the direct-to-consumer mortgage company has developed cutting-edge technology to simplify the loan process to close loans more quickly and efficiently than traditional lenders and offer some of the most competitive rates in the country.
“Our top priority in all of the work we do is helping our customers build a better future while providing tools and expertise to help them make the best financial decisions,” says Chris Holmes, president and CEO of FirstBank, parent company of Real Genius. “The transition to Real Genius is an opportunity for us to be innovative in the mortgage space. With a team of highly experienced mortgage professionals, leading customer tools, and a dedication to transparency and savings for our customers, Real Genius provides a best-in-class online lending solution for a new generation of borrowers that still has a personal feel.”
Real Genius serves customers nationwide with mortgage offices throughout the Southeast.
Customers with an existing loan or who are in the application process will not experience any changes or downtime throughout the process.