DataTrace has made a series of enhancements to its TitleFlex property data platform, including new search and automated list-building capabilities that enable title companies to generate more effective prospecting lists of property owners with a propensity to buy or sell real estate.
With the new tools, title companies can support the business development efforts of their real estate and lending clients, deepening their relationships with important industry participants.
DataTrace is a provider of data and automation solutions to the title and settlement services industry.
“Title companies can now deliver greater value to real estate agents with a targeted, data-driven approach to quickly identify hidden listing prospects and new business opportunities in their market to help their referral sources get ahead of the competition,” says Robert Karraa, president of DataTrace, in a release. “Our TitleFlex enhancements provide clients with a distinct edge in efficiency and effectiveness that can make the difference in a highly competitive real estate market.”
With the new enhancements, title companies can access pre-defined specialty searches and create custom prospect lists from more than 150 million residential properties.
TitleFlex now includes filters that can hyper-segment lists by owner characteristics, such as specific types of investors, including empty nesters, and move-up buyers, or by loan or property characteristics, including rental properties poised to sell and high-equity properties.
In addition, TitleFlex now provides real-time notifications of status changes within targeted lists of prospects to help identify opportunities for proactive outreach.
TitleFlex has also introduced new premium property data reports, which offer greater detail and market insights relative to complimentary reports provided by competing title companies. New market statistics and analysis by geography provides title companies with more visibility to augment targeted prospecting in critical areas. To help customers drive top-line revenue, access to contact data is now available for timely outreach.
Fueled by the industry’s largest property and ownership dataset with full geographic coverage of U.S. property data and more than 8 billion total recorded document images, TitleFlex is a single-source solution for property research, prospecting and customer service designed to bring more speed, certainty and simplicity to title companies and their clients.
Photo: Markus Spiske