Ellie Mae To Acquire MortgageCEO

Pleasanton, Calif.-based Ellie Mae, a provider of on-demand automation solutions, has signed a definitive agreement to acquire MortgageCEO, a provider of on-demand customer relationship management (CRM) and marketing automation solutions.

Ellie Mae says the acquisition of MortgageCEO enhances Ellie Mae's Encompass system. MortgageCEO's ‘all-in-one’ CRM and marketing platform offers capabilities for lead management, sales automation, email marketing, builder and Realtor referral marketing, and mobile access of leads and contacts, according to Ellie Mae.

‘The acquisition of MortgageCEO is consistent with our mission to automate every aspect of the mortgage process,’ says Sig Anderman, CEO of Ellie Mae. "Based on our customer feedback, CRM is viewed as a key addition to our product offering and an important tool in helping our clients drive loan volume. As the mortgage market shifts from refinance to purchase, CRM and marketing automation will be a critical functionality to help our clients acquire new customers and build relationships with their existing customers.’

The transaction is expected to close by year-end. Ellie Mae anticipates that all existing employees of MortgageCEO will join Ellie Mae, including Jaret Christopher, founder and CEO of MortgageCEO.

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