Ryan “Buddy” Hardiman has been promoted to senior vice president of retail and direct sales at Embrace Home Loans.
Hardiman began his career at Embrace Home Loans in 2008 as a project manager, then served in several other roles before being promoted to vice president of sales strategy and recruiting in 2016.
In his new role, Hardiman will lead and manage the company’s direct sales team as well as Embrace Home Loans’ transition to new technologies to improve the overall digital customer experience.
He will also continue his work spearheading the many enhancement initiatives currently underway on the company’s retail platform.
In a release, Jeffrey McGuiness, chief sales officer for Embrace Home Loans, says Hardiman “has been instrumental in shaping many of our initiatives designed to deliver the most productive sales force in the industry.”
“He has delivered great results on everything from data and analytics that allow for better business decisions to sourcing and vetting new technologies that make our sales professionals more efficient, to implementing ways to create a more memorable customer experience,” McGuiness says.
Hardiman is based in Tampa, Fla.