Equifax Inc. and IXI Corp. have formed a partnership to jointly develop solutions powered by leading credit and direct-measured asset data to provide a 360-degree view of a household's financial position.
Equifax and IXI clients will now gain access to segmentation solutions that provide deep insight into a household's financial profile and capacity to pay – a valuable tool in navigating challenging market conditions, the companies state. With these insights, financial institutions can better segment and target customers to manage risk and drive increased return-on-investment through cross-sell and up-sell opportunities.
Sources: Equifax, IXI