First Florida Financial Group LLC, based in Ft. Myers, Fla., has introduced a new division: DeadDeals.net. This online division is designed to aid mortgage brokers, loan officers, title companies, appraisal firms and other industry participants by buying brokers' uncloseable mortgage deals and leads to support First Florida Financial Group's CashToolBox.com program.
The CashToolBox.com program then uses pre-closing cash to fix problems associated with a consumer mortgage loan application which are preventing the loan's approval and closing, the company explains.
The new division ‘provides an opportunity for these professionals to make some money on a deal where previously there was no revenue,’ notes Eddie Hoskins, president and CEO of First Florida Financial Group. ‘Customarily, mortgage industry professionals are straight commission.’
