Mortgage industry veteran Carol Crawford has joined FirstClose Inc., a provider of data and workflow solutions for mortgage and home equity lenders nationwide, as chief marketing officer.
Crawford has more than 20 years of experience in mortgage and financial services marketing and leadership. Most recently, she served as senior director at ICE Mortgage Technology where she was responsible for business strategy and product marketing for ICE’s AIQ and TPO Connect solutions.
Prior to ICE, Crawford was the chief marketing officer of ClosingCorp where she led the account management and marketing teams and set the company’s go-to-market strategy for nearly eight years. During her tenure, ClosingCorp realized exponential client and revenue growth and was acquired at a premium by CoreLogic.
Earlier in her career, Crawford held senior marketing roles at both CoreLogic and First American.
In her new role, Crawford will lead strategy and manage execution for brand development, integrated marketing and multi-channel communications planning to enhance awareness of FirstClose and increase demand for its fintech offerings.