Fiserv Lending Solutions is rebranding to Sagent Lending Technologies.
The name change follows news in February that private equity firm Warburg Pincus was acquiring a 55% share of Fiserv’s mortgage lending solutions business for approximately $395 million.
The new joint venture, which includes all of the automotive loan origination and servicing products and related operations of Fiserv, as well as its LoanServ mortgage and consumer loan servicing platform, is expected to create value for current and future Fiserv clients.
“Fiserv is committed to delivering value for clients, and we expect this partnership with Warburg Pincus to further enhance service and innovation across the lending marketplace,” says Jeffery Yabuki, president and CEO for Fiserv, in a statement. “In addition, we will continue to provide integration advantages to ensure that our collective clients get the best of both organizations to provide differentiated value for our clients, associates and shareholders.”
The name Sagent is a combination of two words, sage and agent. Sage refers to the three decades of experience helping lenders grow and highlights its associates’ expertise. The word agent highlights its goal to act as an agent of change and growth within the lending industry, the company explains in a release.
The company’s sage leaf icon represents growth and new opportunities and the two halves of the whole leaf symbolize the seamless joining together of the company with its clients.
With its new corporate identity, Sagent Lending Technologies has introduced the tagline “grow wisely.”
“With a refreshed brand identity that highlights our differentiated approach and a dedication to our clients, we are positioned to grow and take on any challenge,” says Bret Leech, CEO of Sagent Lending Technologies. “Both lender needs and borrower expectations are evolving rapidly so we are investing in our technology to keep our clients several steps ahead of their competition.”