Floify Launches New Lending Platform for Mortgage Brokers


Floify, which offers a point-of-sale (POS) system designed for the mortgage lending industry, has launched Floify Broker Edition, a one-stop lending platform for mortgage brokers.

The new system is an origination hub that makes it easy for brokers to manage loans and their businesses, the company says in a release.

“Floify Broker Edition is born out of a deep understanding of the unique challenges faced by mortgage brokers, which include juggling a burdensome administrative workload, regulatory compliance and multiple technologies with minimal support,” says Sofia Rossato, president and general manager for Floify. “The platform is designed to make mortgage lending easier and more cost-effective while enabling mortgage brokers to provide a sleek and intuitive loan management portal for borrowers.”

Built on the foundation of the classic Floify POS platform, Broker Edition has been thoughtfully configured to make managing loans simpler at an accessible price point for brokers. Floify’s borrower-friendly interface increases application pull-through, while rule-based automations promote operational efficiency by performing rote tasks and advancing loans behind the scenes.

Broker Edition comes equipped with four pillar features that enable brokers to use the platform in lieu of a traditional loan origination system (LOS) or as a complement to their existing LOS.

The system’s Mortgage Call Reports (MCR) functionality allows brokers to swiftly generate mandatory NMLS reporting documentation and export reports by quarter, year and state, streamlining a burdensome compliance requirement.

Its Dual Automated Underwriting System (AUS) functionality enables brokers to order AUS findings from Fannie Mae and Freddie Mac and view findings side-by-side to identify documentation requirements and counsel borrowers more effectively.

In addition, a Product Pricing Engine (PPE) integration with Lender Price’s PPE automatically syncs borrower 1003 data so brokers can provide accurate, real-time pricing quotes.

What’s more, a United Wholesale Mortgage (UWM) integration enables brokers to electronically submit loan applications to UWM, substantially expediting the loan submission process.

“Brokers deserve access to the same quality tools as their enterprise lender colleagues and Floify Broker Edition provides exactly that,” Rossato says. “We are proud to offer a complete lending platform that makes financing homes easier for brokers and the borrowers they serve.”

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