Floify Streamlines Digital Loan Origination Process with Single Sign-On Functionality


Floify, a subsidiary of Porch Group Inc., has released its new single sign-on (SSO) functionality. The SSO provides lenders and loan originators with a quick and simple way to make the mortgage process even easier and more secure for borrowers. SSO utilizes a centralized authentication service where one set of login credentials can be used to access multiple systems and applications. By relying on a single set of trusted credentials from widely used platforms, such as Google or Facebook, borrowers are able to streamline account creation and management when joining new applications.

Floify’s SSO also empowers mortgage companies using the OpenID Connect authentication protocol to integrate Floify with their own company-specific user verification system. By allowing borrowers to use the same login credentials for Floify and the company’s website, this customization enables a more seamless experience for the consumer as they interact with the company’s brand.

“Shortening application-to-close time is key. When lenders and originators leverage Floify’s built-in borrower SSO functionality, they are able to reduce friction in the early stages of the mortgage origination process, while at the same time improving information security,” says Sofia Rossato, Floify’s president and general manager. “In addition, the simplicity of SSO makes it more likely that a borrower who has paused their application will come back to complete it, thereby improving loan close rates.”

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