FormFree Promotes Cindy Snow to COO


Cindy Snow has been promoted to chief operating officer (COO) at FormFree, a provider of verification solutions to the mortgage industry.

Snow joined FormFree as a product manager in May 2019 and quickly advanced to director of product.

During her tenure at FormFree, Snow has facilitated partnerships and product updates that enhance lender speed, pull-through rates and security, at a time of accelerated growth for the company.

Notably, Snow’s initiatives have led FormFree to see a surge in user adoption, with the organization rounding out 2019 with a 65% increase in AccountChek verification reports over the previous year, the company says in a release.

In her role as COO, Snow will craft efficient systems that elevate FormFree’s performance while directly overseeing business operations, product management, business intelligence, integrations and customer support.

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