G. Irwin Gordon has been promoted to executive vice president and chief revenue officer at Invitation Homes, a provider of single-family rental homes.
Gordon joined Invitation Homes earlier this year as chief marketing officer. He has more than 30 years of experience in various executive roles. Prior to joining Invitation Homes, he founded The Trion Group, which provides marketing and strategic management consulting services. Prior to that, he was president and CEO at Gruma Corp., a global company offering corn and flour tortilla products under the brand Mission Foods.
Previously, he served as president and chief operating officer of Suiza Foods (now Dean Foods) and also served as Suiza’s chief marketing officer.
Earlier in his career, Gordon served as president and general manager of several international Frito-Lay companies before becoming senior vice president of marketing, sales and technology for Frito-Lay. Before joining PepsiCo’s Frito-Lay, he served in various capacities at the Kellogg Co. He currently serves as an independent director of Heska Corp.
In his new role as chief revenue officer, Gordon will develop and execute partnerships and programs that expand Invitation Homes’ service offering, drive revenue growth and add value to the customer experience of Invitation Homes’ residents. He is responsible for all marketing strategy and execution, customer care call center operations, lease administration, and public relations and communications.