Guaranteed Rate Rolls Out New Tools for LOs, Agents


Guaranteed Rate has rolled out its 2020 Agent Partner Advantage Program, which aims to create a “best-in-class” home buying and selling experience by providing game-changing tools and products.

With $37 billion in total funded loan volume in 2019, Guaranteed Rate has grown to become one of the top retail mortgage lenders in the country. The company works with clients and referral partners throughout the country to deliver an on-the-go experience built for every generation of homebuyers.

“Our goal is to create the best user experience for customers and real estate agents,” says Victor Ciardelli, founder and CEO of Guaranteed Rate, in a release. “To continue these efforts in 2020, we have created an even more seamless process to showcase homes and help our agents capture leads, putting more power in the hands of our clients and giving our partners the tools to build their business.”

Guaranteed Rate’s 2020 Agent Partner Advantage Program includes an enhanced suite of new digital tools and products, such as Red Arrow Connect and ListHome, which are designed to efficiently turn prospects into leads by capturing and managing contact information and using the technology platform to generate more business.

Red Arrow Connect is a multi-faceted Customer Relationship Manager (CRM) platform used to help loan officers and agents stay connected with leads and potential buyers. Through this customizable CRM, agents can deploy an omni-channel marketing approach using personalized email, social media, print collateral, direct mail and web marketing.

ListHome equips agents and loan officers with customized property websites, which include multiple listing service (MLS) and internet data exchange (IDX) integrations. ListHome also delivers easy-to-use, modern templates that flawlessly showcase homes, attract interested buyers and capture visitor information.

These products expand on Guaranteed Rate’s ability to help loan officers and agents grow their unique businesses and provide their clients with modern technology to simplify the home buying experience.

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