Adam O’Daniel has joined mortgage lender and servicer Guild Mortgage as senior vice president and chief marketing officer.
O’Daniel has a background in marketing and media. He has 15 years of experience in the mortgage and financial services industries. Previously, he served as senior vice president of marketing at Open Mortgage where he was responsible for branding, marketing, and communications for the residential mortgage lender.
Previously, he served in marketing and communications leadership at Movement Mortgage, contributing to its growth from $8 billion in annual originations to more than $30 billion.
In his newly created role, O’Daniel will spearhead the company’s marketing and communications initiatives to expand Guild’s brand presence nationally, support the company’s growth, and foster a culture of creativity and collaboration.
“Adam brings relevant experience and fresh creative energy to his role driving Guild’s marketing and branding at a time when Guild is growing and is ready to connect with our clients in new and innovative ways,” says Terry Schmidt, CEO of Guild Mortgage, in a release. “He has a successful track record of building high-performing marketing teams in the mortgage industry by focusing on brand storytelling, borrower education, social media and innovation, and we look forward to his leadership as we expand Guild’s presence nationally.”
“Now is the time to invest and grow into the next era of mortgage lending, and Guild Mortgage is well-positioned for this moment with an excellent reputation for its people, products, culture and service,” adds O’Daniel. “Leading this team of marketers and creative professionals is an incredible honor. We’re going to expand Guild’s brand presence nationally, deliver best-in-class marketing tools, technology and support for our sales teams, and infuse a culture of creativity and collaboration across the brand.”