Haley Parker has been elevated to the new position of chief marketing and business development officer while Brittny Hovland is being promoted to the position of senior vice president operational support at Fairway Independent Mortgage Corp.
In her new role, Parker will be responsible for driving Fairway’s brand and marketing strategy, ensuring alignment with business objectives and bolstering Fairway’s market presence. She will manage and oversee the development and execution of both digital and traditional marketing campaigns.
Parker will also partner on strengthening Fairway’s brand, optimizing customer engagement, and leveraging market insights to support growth. Her role will involve close collaboration with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
Hovland, formerly vice president of branch support, will now oversee branch support as well as the Encompass and point of sale teams.
“In her time with Fairway, Brittny was instrumental in developing our stellar Branch Support team where the focus is always on helping the Street as quickly as possible,” says Steve Jacobson, founder and CEO of Fairway Mortgage, in a release. “Expanding Brittny’s responsibilities will upgrade our service levels to our branches.”
”Street support has always been my top priority,” adds Hovland. “I look forward to ensuring that all day-to-day operations run smoothly and reflect Fairway’s core value of speed to respond.”