Home Point Financial Rolls Out Rebranding Effort


National mortgage lender and servicer Home Point Financial is rebranding to Homepoint.

Homepoint says it is now the third-largest wholesale mortgage lender and 9th-largest nonbank mortgage lender in the nation. As of September 30, Homepoint also had over 300,000 customers, a network of 5,500 partners, and 2,500 full-time associates.

Through the first three quarters of 2020, Homepoint has surpassed $38 billion in closed loan volume, eclipsing its total loan volume in 2019 of $22.2 billion.

As part of the rebrand, Homepoint has introduced a suite of new resources for its customers, including a renovated website and a new mobile app for its Homeownership Platform (HOP), which helps customers efficiently manage and make the most of their home investment.

Through this digital offering, customers can access documents, make payments and assess new products and services. To date, more than 75% of Homepoint customers use the HOP as their primary mode of engagement.

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