Forecasting and advisory services firm iEmergent has introduced three new market intelligence dashboards that give mortgage lenders immediate, data-driven visibility into competitive benchmarking, market trends and broker performance.
The new dashboards are available within iEmergent’s flagship Mortgage MarketSmart platform or a la carte, giving banks, credit unions and independent mortgage lenders flexible ways to turn data into action.
The new dashboards include HMDA Analysis, which lets users explore the latest Home Mortgage Disclosure Act (HMDA) data to compare performance against selected peer sets, identify potential partners and assess application, origination and denial patterns. Users can compare financial institutions side-by-side and apply flexible global filters to quickly focus analysis by geography and loan characteristics.
Also included is Market Analysis, which reveals where mortgage origination opportunities are emerging and shifting in a chosen market down to the individual county. By blending iEmergent’s highly accurate loan origination forecasts with historical origination data, users can see how lending activity is trending over time and by loan purpose. Current real estate listings and Census demographics add critical context on housing supply, affordability and demand, helping lenders target growth with precision.
In addition the firm has added a Broker Profile dashboard, designed to help lenders identify and recruit ideal partners for their wholesale and correspondent channels.
Designed for clarity and flexibility, iEmergent’s market intelligence dashboards support a range of user experiences from quick exploration of top-level trends to deep, analytical dives.
“Lenders need intelligence they can trust and apply immediately,” says Bernard Nossuli, COO for iEmergent, in a release. “The new dashboards make it simple to analyze performance, compare results and uncover opportunity without requiring deep technical expertise. It’s about making complex market data truly accessible.”
“The mortgage industry is awash in data but starved for insight,” adds Laird Nossuli, CEO for the firm. “This launch brings us closer to solving that problem. With every new dashboard, we’re turning raw information into a living, visual story about how lending markets evolve.”