iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, has introduced Mortgage Opportunity Zone (MOZ) reports.
MOZ reports enable lenders to examine current and future mortgage lending opportunities in particular communities and neighborhoods. The reports are derived from long-term historical behaviors and unique market metrics that forecast where and what types of lending opportunities exist within each zone and how they are expected to shift.
Through iEmergent's MOZ forecasts, financial institutions can identify and quantify the current potential lending opportunities within reach of specific branches in their operating regions, determine the measurable value of each branch's opportunity, and identify the potential growth rates of mortgage lending in the future in order to track the market effectiveness of each branch or region and make decisions about resource allocation.
Source: iEmergent