Houston-based Integrated Mortgage Solutions (IMS), a collateral protection resource for the mortgage servicing industry, has redesigned its logo, Web site and marketing portfolio to better align with its new focus on loss mitigation.
IMS says its new Web site enables visitors to easily navigate the company's products and services listings, including its newest offering – loss mitigation. New marketing and sales collateral have been designed to enhance the company brand identity and overall message of delivering real-time loss mitigation services. The company has focused on differentiators, such as its ability to tailor its services to the unique needs of the customer, and the overall commitment to quality services and service delivery processes.
‘IMS is dedicated to providing our clients with superior collateral protection and preservation services and support in the mortgage servicing arena,’ states Cheryl Lang, president of IMS. ‘Our goal in rebranding was to drive awareness of our organization, while also enhancing our current client services in a marketplace inundated with default and foreclosure activity. We have invested time and resources to ensure accuracy in messaging and content across all aspects of our organization for those current and potential customers who have little time to research and request services.’
Source: IMS