IBM master inventor, United Nations artificial intelligence (AI) subject matter expert and noted author Neil Sahota is now serving on the board of advisors for Insellerate, a provider of CRM and intelligent borrower engagement software to the mortgage industry.
Insellerate says the integration of AI into its platform is helping to revolutionize the way its lender clients manage their lead generation, prospecting, engagement and conversion activities.
The platform reduces the daily inefficiencies that take loan officers away from serving their clients and closing loans, the company says in a release.
What’s more, it helps lenders consistently connect with and engage their borrowers. By optimizing critical workflows, lenders are able to perform their jobs more efficiently and borrowers can receive personalized communications.
“This technology could save hundreds of mortgage lenders from going out of business due to inefficient workflows and unprofitable, outdated marketing practices that result in high opportunity costs,” says Josh Friend, CEO and founder of Insellerate. “Leveraging technology isn’t about eliminating loan officers. It’s about supporting them with bias-free, data driven suggestions that can optimize each unique borrower journey, extend customer lifetime value and help lenders operate at their most efficient.”