LBA Ware Hires Veronica Mahler For LimeGear BI Platform Rollout


Veronica Mahler has joined LBA Ware, a provider of incentive compensation management (ICM) and business intelligence software solutions for the mortgage industry, as business analyst.

Mahler has 12 years of experience in customer and client advocacy. Including training, project management and relationship building.

Before joining LBA Ware, Mahler served as program manager at Fair, a billion-dollar startup and payment-based, used-car leasing app.

At Fair, Mahler supported company growth by scaling its Phoenix-based customer service center from two to 35 agents in just four months and managing the program for hundreds of agents across three sites.

In her new role with LBA Ware, Mahler will support the spring release of the company’s turnkey business intelligence (BI) platform, LimeGear, and support the post-implementation client experience in partnership with LBA Ware’s client success team.

“Veronica has helped scale tech startups from stealth mode through series-C funding – a skill set that will serve LBA Ware and our clients alike as we expand our product suite with the rollout of LimeGear,” says Lori Brewer, founder and CEO of LBA Ware, in a release. “Her energy and experience is a great addition to the team and will help lenders tap into the full potential of their operational and production insights.”

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