Leads360 Inc., a provider of lead management software, and NYLX Inc. (New York Loan Exchange), a provider of loan eligibility and best-execution pricing solutions, have developed an integration of their technology platforms. According to the companies, this integration enables originators to accomplish in seconds what once could take hours to perform.
Leads360 and NYLX expect to significantly improve the workflow for loan originators by allowing them to quickly receive leads, contact those leads and price loans for prospective clients.
Pricing data from NYLX is permanently attached to leads in the Leads360 system once loans have been priced. This arrangement allows for quick and easy retrieval of pricing information as well as instantaneous repricing if circumstances change, giving originators unprecedented customer-response capabilities, the firms state.
Sources: Mortgage Builder Software, Optimal Blue