Lender Offers Zoo Membership As Incentive Gift

12916_lion Lender Offers Zoo Membership As Incentive Gift A Colorado lender has a unique incentive gift for borrowers: family membership at a local zoo.

The Pueblo Chieftain reports that Mortgage Solutions will give away an annual family membership to the Pueblo Zoo following every mortgage closing. A family membership to the zoo costs $60 and includes free zoo admission for a year, as well as half-price admission to other partner zoos and gift shop discounts. The company is expecting to give up to 40 memberships a month, with more to follow if the housing market rebounds.

The idea arose after the company read about the subsidy cuts faced by the zoo and other local nonprofits due to the city of Pueblo's budget squeeze.

‘I just thought this would be a good thing for our community,’ says Jeffrey Fogg, the Mortgage Solutions branch manager responsible for the incentive. Fogg adds the idea for the membership giveaway came after he learned that the zoo would be losing money in municipal budget cuts.


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