Lender Price Adds American Financial Resources’ Loan Products to its PPE


American Financial Resources’ (AFR) loan products have been added to Lender Price’s product and pricing engine (PPE), thus expanding Lender Price’s ability to engage with mortgage originators.

AFR is a national residential lender that supports correspondent and brokered relationships. 

Lender Price says its PPE generates extremely rapid and accurate decisions of loan eligibility and pricing for a wide array of use cases.

The Marketplace version of the PPE is targeted at mortgage brokers and provides a convenient method for comparing pricing between multiple wholesale lenders.

Recently, Lender Price announced that it was partnering with the National Association of Mortgage Brokers (NAMB) to provide the Marketplace PPE to all NAMB members at no cost.

By combining Lender Price technology and the more than 6,000 members of NAMB, wholesale lenders such as AFR gain access to a highly coveted group of mortgage professionals.

“We want our brokers to have easy access to our products, wherever they choose to be,” says Bill Packer, chief operating officer for AFR, in a release. “We have a number of unique products that help brokers tap into new markets and expand their client portfolio. The Lender Price Marketplace engine gives us an opportunity to work more closely with NAMB members and drive more awareness to who we are and why we’re different.”

The partnership with AFR expands the number of participating Marketplace PPE lenders to 19, Lender Price reports.

Notify of
Inline Feedbacks
View all comments