Veteran mortgage industry executive Jerry Halbrook has been named CEO of Lender Price, a provider of digital mortgage lending technology.
In addition, the firm has received a new round of venture capital funding to expand its capacity.
Halbrook has nearly 35 years of financial services industry experience. Most recently he was president of the origination technology and enterprise business intelligence divisions of Black Knight Financial Services Inc.
Prior to Black Knight, he held numerous executive level positions at Prudential Home Mortgage, Bank of America, CitiMortgage, Nexstar Financial and Deloitte & Touche.
“Adding a CEO of Jerry Halbrook’s caliber validates the Lender Price vision and strategy for mortgage lending transformation through a technologically superior digital POS and PPE platform that offers unprecedented business analytics,” says Lender Price lead investor Kevin Costner, in a release. “The mortgage industry is eager to embrace the promise of digital disruption and Lender Price is strategically positioned to fulfill on that promise.”
Lender Price recently announced that its point of sale product has been integrated with Black Knight’s LoanSphere Empower loan origination system.
The integration will enable clients to offer consumers the ability to apply for loans from almost any mobile device.