Lender Price, a provider of mortgage technology solutions, has released a new version of Digital Lending Platform (DLP), a digital point-of-sale (POS) system that is designed to manage the entire loan officer sales process.
The new version features a completely new user interface, LOS integrations and a built-in pricing engine, the company says in a release.
The company claims the new version provides a unique pricing process that captivates borrowers and increases the closing rates.
“Borrowers are looking for more than just an online loan application and document uploads,” says Dawar Alimi, CEO and founder of Lender Price. “When a borrower is engaged with a lender, what they really want is a price. The longer it takes for a loan officer to provide that price, the more likely a borrower will leave. That is why it is critical for loan officers to quote rates and pricing quickly and provide it in a way that captures the borrower’s attention.”