Lenders One Mortgage Cooperative, a national alliance of mortgage bankers, has partnered with Web.com, a company specializing in online marketing services for small and medium-sized businesses, to provide Lenders One members with Web site design, local search marketing and search engine optimization.
According to Lenders One, members will gain access to an experienced team of online marketing professionals who provide full customer support, Web site maintenance and guidance during the entire process – including real-time reporting of calls, e-mails, clicks and Web site traffic to monitor their online results. The solutions offered through the program include professional Web site design, targeted online marketing services and analytical tools to measure the return on investment.
‘Small to midsize mortgage banks generally do not have the internal expertise to best promote their business and attract new customers in an online environment, and seeking this support externally can be time consuming and costly,’ notes Scott Stern, CEO of Lenders One. ‘The collective membership power of Lenders One allows us to offer Web.com's services to our members in an efficient, cost-effective manner.’
Other Web.com services offered through this program include e-mail marketing, banner advertising, paid inclusion, which is immediate and guaranteed placement in search results, as well as search engine submission, which is the direct and continuous submission of a company's Web address to all major search engines.
Source: Lenders One Mortgage Cooperative