Longbridge Financial Appoints Bill Packer as COO


Longbridge Financial LLC, a national reverse mortgage loan originator and servicer, has named Bill Packer, former COO and director of American Financial Resources, is joining the firm as COO, pending regulatory approval.

Packer will work closely alongside Longbridge’s chief revenue and marketing officer, Melissa Macerato, and serve as a member of the company’s executive leadership under CEO Christopher Mayer. He will help Longbridge strengthen its technology and streamline its processes, positioning the company to bring the advantages of reverse mortgages to a fast-growing senior population, while continuing its rapid growth.   

“Bill has a proven track record of innovation and transforming businesses across the mortgage industry to meet the evolving needs of borrowers, partners, and brokers, and we are thrilled to welcome him to the Longbridge team,” says Mayer. “As we continue working to scale our platform and develop new products, we are confident that Bill’s wealth of experience and strategic vision will broaden our capabilities, including helping us implement creative solutions to optimize our operations and drive maximum efficiency across all levels of the Company. His deep mortgage experience will also help the Company as we continue to expand our partnerships with traditional mortgage companies looking to add business by offering reverse mortgages to their clientele.”

“Given the reverse mortgage industry has not yet realized the full opportunities of technological innovation, I look forward to the tremendous opportunity to modernize processes and programs at Longbridge,” adds Packer. “I am pleased to join the Company at this exciting time and help seniors tap more than $12 trillion of home value for a better retirement. I am excited to assist Chris and Melissa in growing the business and supporting their mission of helping retired individuals live the lives they deserve while providing first-class customer service and a responsible approach to the business along the way.”

Packer brings over two decades of operational and strategic mortgage industry experience to Longbridge, including as chairperson for the Mortgage Bankers Association’s Residential Technology Committee and Residential/Single Family Board of Governors. At American Financial Resources, he oversaw all operations, technology, project management, product development, facilities and marketing and was instrumental in launching the company’s eCASH Home Financing program.

Previously, Packer served as senior vice president and application programming executive at Bank of America, where he supported the first mortgage and home equity businesses, and before that, held other executive leadership positions at the bank. He has served on several advisory boards, including Snapdocs, Flatworld Mortgage Solutions, EllieMae Technology and the Rutgers University Customer Experience program.

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