LoyaltyExpress Rebrands as Volly


Having acquired SoftVu, a provider of customer relationship management (CRM) software, and Lending Manager, a provider of mortgage point-of-sale (POS) solutions, last year, LoyaltyExpress, a provider of lending and marketing automation solutions, has rebranded as Volly.

The newly rebranded entity delivers technology and marketing services that improve the mortgage lending process, with a focus oil enabling loan officers to deliver time-sensitive, high-impact communications to consumers. 

“One of the biggest challenges today for bank and mortgage executives is the inability to seamlessly manage end-to-end processes for digital and direct mail marketing, robust customer engagement, and compliant lending requirements,” says Jerry Halbrook, CEO of Volly, in a release. “As a result, enterprise-wide processes must currently be cobbled together through multiple vendor technology platforms and service providers.”

Volly says it is responding to these inefficiencies by delivering a component-based platform that integrates marketing and customer engagement strategies with robust lending technologies to achieve an intelligent and consistent borrower experience.

The platform includes expansive technology and integrations that dynamically support marketing automation, CRM, point of sale, portfolio retention, digital and direct-mail marketing management – all coupled with creative marketing services.

“It’s all about enabling our clients to provide intelligent communications and lending services that are responsive to their consumers,” Halbrook says. “That’s why we chose ‘Power the Journey’ for our corporate tagline.

“In today’s ultra-competitive lending environment, borrowers demand and expect immediacy throughout the entire lending process – which requires organizations to have one view of each customer’s entire relationship throughout divisions and departments,” Halbrook adds. “The Volly platform will uniquely deliver this seamless experience and comprehensive profile so that each customer’s journey is satisfying and efficient.”

Halbrook, formerly the CEO of Lender Price, has more than 35 years of financial services industry experience. Prior to Lender Price, he was president of the origination technology and enterprise business intelligence divisions of Black Knight Financial Services Inc.

Prior to Black Knight, Halbrook held numerous executive level positions at Prudential Home Mortgage, Bank of America, CitiMortgage, Nexstar Financial and Deloitte & Touche.

Volly recently announced that Dawn Douglass has joined the technology firm as chief information officer.

Douglass has more than 20 years of senior leadership technology expertise. Most recently, she served as senior vice president of enterprise execution at Docutech, where she led a team responsible for product innovation, industry relations and the operational rollout of all service offerings. 

Prior to Docutech, Douglass managed enterprise business intelligence and data solutions for Black Knight. In addition, she has held a variety of senior-level positions with companies such as Bank of America.

In her new position with Volly, Douglass will lead product development, technology management, and the development of strategic partnership programs.

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