M2 Lending Solutions is using LenderLogix’ mortgage point-of-sale and automation software to provide an automated, digital-first borrower experience.
Specifically, M2 lending has implemented LenderLogix’ QuickQual, LiteSpeed, and Milestone Text Updates solutions to provide borrowers high-touch, white-glove service.
“Our philosophy is to find the best mortgage product for each customer, so it made sense to apply this same philosophy to our technology,” says Chris Murphy, founder and principal at M2 Lending, in a release. “We started our relationship with LenderLogix solely using QuickQual, but the sleek design and functionality of the platform quickly led us to reevaluate our mortgage tech stack to see how LenderLogix could help us deliver an even better borrower experience in other areas.”
Leveraging LiteSpeed and QuickQual at the front end of the origination process ensures a smooth transition for M2 Lending’s borrowers from pre-qualification to application.
QuickQual and LiteSpeed provide a consistent, modern, streamlined experience from the first point of contact through application.
LenderLogix Milestone Text Updates help keep real estate agents, borrowers, and LOs on the same page through automatic text alerts. Lenders can configure the system using specific field identifications or milestones to deliver custom status updates to all interested parties, ensuring that the right message gets delivered at the right time.
“As a former loan officer, I’ve seen firsthand the gaps in the mortgage origination process that often get overlooked,” says Patrick O’Brien, co-founder and CEO of LenderLogix. “LenderLogix was founded with the goal to create digital tools that make a real, measurable impact by addressing these areas. Instead of chasing the latest trends, we focus on refining existing processes so lenders of any size can deliver a superior borrower experience.”
