Kortney Lane-Schafers has been promoted to vice president of growth and client advocacy at Mobility Market Intelligence (MMI), which offers data intelligence and market insight tools for the mortgage and real estate industries.
Since joining MMI, Lane-Schafers has been instrumental in enhancing client relationships and driving growth initiatives, the company says in a release. In her new role, she will collaborate closely with the sales, marketing, and product development teams to develop strategies aimed at expanding relationships with both customers and industry partners, while also increasing revenue and market share.
Additionally, Lane-Schafers will represent MMI and The Ultimate Lead-to-Loan Growth Platform, which includes Bonzo and MonitorBase, at industry events, customer engagements, across social platforms, and through company-hosted webinars.
In her previous role, Lane-Schafers spearheaded several key initiatives, including the development of the “Power User Strategies Webinar Series” and the creation of an entire series of “Power User Playbooks” tailored to various sectors such as recruiting and business growth for loan officers and strategies for wholesale, insurance, and title industries.
She created and publishes weekly “MMI Monday Minutes,” and played a pivotal role bringing to life the “Power Duo Webinar Series” in collaboration with Bonzo, thereby enhancing MMI’s engagement with its user community.
“Kortney’s dedication to fostering strong client relationships and her innovative approach to growth have been invaluable to MMI,” says Ben Teerlink, founder and CEO, of MMI, in the release. “Her promotion reflects our commitment to a customer-centric focus, and we are confident that under her leadership, our client advocacy and growth strategies will reach new heights.”
As vice president of growth and client advocacy, Lane-Schafers will be responsible for building and nurturing relationships with customers and industry partners to expand MMI’s footprint and reputation within the industry.
She will attend industry and customer-specific events to promote the MMI brand and products while helping the sales team.
Additionally, she will work closely with the enterprise sales department to develop growth strategies that drive adoption, engagement, and upsell opportunities. To further support customer success, Lane-Schafers will also create and share unique and valuable thought leadership content through webinars, social media, and interactive resources.
“The creation of this role exemplifies MMI’s ongoing commitment toward a true customer-centric focus,” says Lane-Schafers. “I am excited to lead initiatives that not only drive our growth but also deepen the relationships we have with our valued customers and partners.”